The Toyota BEV range
When it comes to brand loyalty and customer retention, Toyota/Lexus takes two of the top three spots, including first place for Toyota. Tesla EVs split the two renowned Japanese brands.
Top-quality products, plus excellent reliability and service are all factors that enhance customer retention levels, suggesting that the best performers here are excellent choices for fleet shortlists.
Carwow Group carried out the research which names 32 automotive brands in order of customer retention
Tesla came second in the brand-loyalty research
1. Toyota: 75.8%
2. Tesla: 69.5%
3. Lexus: 68.7%
4. Subaru: 68.6%
5. Kia: 66.5%
6. Porsche: 59.6%
7. Vauxhall: 59.0%
8. Alfa Romeo: 56.9%
9. Peugeot: 56.8%
10. Volkswagen: 54.1%
11. BMW: 54.1%
12. Hyundai: 53.4%
13. Audi: 52.1%
14. Citroen: 51.6%
15. Volvo: 51.6%
16. Mini: 49.6%
17. Ford: 49.1%
18. Skoda: 47.7%
19. Land Rover: 46.9%
20. Mercedes-Benz: 46.4%
21. Dacia: 45.7%
22. Suzuki: 43.8%
23. Honda: 43.5%
24. Mazda: 42.5%
25. Renault: 42.1%
26. Nissan: 42.0%
27. MG: 41.8%
28. Jaguar: 37.4%
29. Seat: 31.3%
30. Fiat: 28.4%
31. Cupra: 17.5%
32. Mitsubishi: 5.6%
Lexus achieved third place in the loyalty league
Source: Carwow Group Driver Power Survey - drivers asked if they plan to buy another car from the same manufacturer next with percentages showing respondents saying yes.